Better Business Conversations

Simple Conversation Programs

With a smart one-call, business-to-business conversation, we get results
 

Turning a cold call into a tangible business result requires an informed individual at both ends of the line. With average response rates of less than 1%, the traditional print and email marketing mix is hit-and-miss - but it can be optimized with activities that engage your customers in actionable conversations.

OnPath Simple Conversation Programs reach your entire customer or member base with conversations that identify who your customers are, what they need, match your offering to their needs, set appointments and close sales. Our approach shortens the path to high-volume B2B sales transactions and builds a platform of intelligence and insight that produces greater returns each time.

Working with OnPath, you can:

  • Supplement your sales and direct marketing capacity to reach all of your targets in a frequent and timely manner.
  • Dramatically lift the return on investment of your current marketing programs and raise the bar for return-on-marketing-investment in the future.
  • Evolve your direct marketing strategy from a cold-calling approach to a business conversations philosophy.
  • Build an increasingly more effective sales and marketing discipline based on greater intelligence and insight each time you go to market.

A Program for You

Our Simple Conversation Programs have direct and immediate impact on your sales and/or marketing activities. The program we execute for you may involve any mix of the following capabilities:


Sales Programs

  • Appointment setting
  • Closing sales
  • Up-selling & Cross-selling

   

Marketing Programs

  • Attendee recruitment
  • Member recruitment
  • Win-back programs

Real Results

Clients who use our Simple Conversation Programs have achieved these kinds of results:

  • 15,000 sales in eight weeks
  • 150 leads in fewer than 90 days
  • A 17-times increase in event registrations compared to direct mail
  • 35% boost in customer loyalty for annual renewal program sales
  • 250% improvement in customer intelligence by identifying qualified decision makers

Make a smart call: Start a conversation with us!